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ASICS LAUNCHES SUBLIMATION OFFERING FOR TEAM SPORTS

Corporate • April 7, 2022

ASICS has partnered with the largest sublimation manufacturer in the
Western Hemisphere to offer sublimation to consumers

BOSTON, MASSACHUSETTS (April 7, 2022) – ASICS America announced it has relaunched its sublimation offering for team sports. Through a new partnership with the largest sublimation manufacturer in the Western Hemisphere, ASICS has enhanced the customization process for its athletes and teams when personalizing their uniforms.

Sublimation offers a higher quality customization than traditional screen printing and embroidery. Through the sublimation process, the color becomes instilled in the garment, maintaining the original features and characteristics of the fabric.

“ASICS is thrilled to reintroduce sublimation as a core offering for our team sports consumers,” said Adam LaFollette, Sales Director at ASICS America Corporation. “Custom sublimation is the fastest growing segment in the youth, recreational, and high school markets, and ASICS is excited to merge our superior products and quality with the best-in-class sublimation team assortment.”

ASICS’ Team Sports category includes volleyball, wrestling, tennis, and track and field. Custom sublimation from ASICS is now available, and for more information, consumers can visit teamsublimation.asicsamerica.com or email the Sales Team at teamsales-us@asics.com.