BAUER HOCKEY INTRODUCES NEW BRAND CAMPAIGN, “THE BARN”

EXETER, NEW HAMPSHIRE (December 26, 2021) – Hockey is at a crossroads. Too few get a chance to play. Too many feel unwelcome in the sport. Bauer launched a global campaign to change that, showcasing diversity in the game. This next chapter is written in “The Barn,” a place where hockey experiences begin, where diversity is … Continued

TWO NSGA MEMBERS AWARDED BAUER RETAILER OF THE YEAR

BURLINGTON, ONTARIO (December 15, 2021) – Two National Sporting Goods Association (NSGA) members, Gerrells Sports Center and the Hockey Shop Source For Sports, won the Bauer Specialty Retailer of the Year award at its annual Bauer World event in Miami, Florida.  Gerrells Sports Center, located in Grand Forks, North Dakota, won the Bauer retail award for … Continued

SPORT MASKA INC. ACQUIRES TOURNAMENT SPORTS MARKETING INC.

MONTREAL, QUEBEC (December 8, 2021) – Sport Maska Inc., owner of the CCM Hockey brand, announced the acquisition of Tournament Sports Marketing Inc., the owner of the Jackson Ultima and Atom brands.  Headquartered in Cambridge, Ontario, Tournament Sports Marketing is a global leader in figure skating boots, blades and complete skates through its Jackson Ultima brand. … Continued

SOURCE FOR SPORTS ANNOUNCES FULL BRAND TRANSFORMATION

TORONTO, ONTARIO (December 3, 2021) – Source For Sports (SFS), Canada’s largest sporting goods retail buying group, is dropping the puck on a comprehensive brand transformation and a new promise to customers: “We Fit Your Game.” The transformation includes a new brand identity and tagline, a new store shopping experience, and a new e-commerce platform. It … Continued

USA HOCKEY ANNOUNCES MULTI-YEAR PARTNERSHIP WITH WINMARK

COLORADO SPRINGS, COLORADO (December 1, 2021) – USA Hockey announced a multi-year partnership with Winmark – the Resale Company®, a nationally recognized franchising business focused on sustainability and small business formation. As part of the partnership, Winmark and its portfolio of franchised retail resale brands, which include Play It Again Sports®, Plato’s Closet®, Once Upon A … Continued

CCM HOCKEY NAMES JENNIFER BOTTERILL TO BOARD OF DIRECTORS

MONTREAL, QUEBEC (November 30, 2021) – CCM Hockey announced the appointment of Jennifer Botterill as a new Board Director. Botterill comes to CCM with an extensive hockey background on and off the ice. Her leadership and passion is welcomed as part of the team as the brand continues to grow the game of hockey. Botterill joins … Continued

WINMARK, LA KINGS LAUNCH PARTNERSHIP BENEFITTING YOUTH HOCKEY DEVELOPMENT

LOS ANGELES, CALIFORNIA (November 10, 2021) – The Los Angeles Kings, have launched a first-of-its-kind partnership with Winmark – the Resale Company, ™ a nationally recognized franchising business focused on sustainability and small business formation. The multiyear agreement, brokered by AEG Global Partnerships, makes Winmark the official resale partner of the LA Kings and Kings Care Foundation, … Continued

CCM HOCKEY ACQUIRES ITS BASE LAYER LICENSE FROM ITS GLOBAL LICENSING PARTNER, ICON-ELITE GROUP INC.

MONTREAL, QUEBEC (August 23, 2021) – CCM Hockey announced the acquisition of its worldwide base layer license from its licensing partner Icon-Elite Group Inc., effective September 1, 2021. This transaction will allow CCM Hockey to take on this product category and continue to offer to its customers an ever-broader collection of innovative hockey equipment products. “This is extremely … Continued

BAUER HOCKEY ACQUIRES SHARPENING AND PROFILING COMPANY PROSHARP

EXETER, NEW HAMPSHIRE (August 3, 2021) – Bauer Hockey announced that it has acquired ProSharp AB, a premium skate sharpening and profiling company based in Sweden. Founded in 1984, ProSharp is trusted by some of the world’s top hockey stars in the National Hockey League, as well as national teams and professional clubs across Europe. “With … Continued

HDA MANUFACTURER MEMBER SPOTLIGHT: ILLUMIWEAR

creates a complete customizable product collection that offers a fan experience while providing safety and charitable support. Manufactured in Marthasville, Missouri, each item contains an internal rechargeable LED light system and provides a $1 donation per item sold to the Best Buddies Jobs Program – the largest organization dedicated to seeking employment for those with … Continued