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Opening of Bauer “Own The Moment” Retail Centers

The announcement in January 2015 by Bauer to open retail centers in key hockey markets caused some concerns among members and others who could be affected in the hockey retail community. NSGA expressed those concerns to Bauer and we were able to have a meeting with members of the Bauer team to get those questions answered. Bauer opened its first retail center in August 2015 in suburban Boston and opened its second retail center in suburban Minneapolis in November 2015. Bauer originally planned to  open retail centers in other NHL “Original Six” cities and key hockey markets but backed away from that strategy and its two “Own The Moment” stores are now run by Pure Hockey. NSGA continues to monitor the Bauer retail collaboration with Pure Hockey and Bauer’s original plan that “All Ships Rise with the Tide” and its “Own The Moment” retail centers will help all retailers.

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