Hockey Dealers Association

Welcome to the Hockey Dealers Association! 

HDA, a division of National Sporting Goods Association (NSGA), is committed to serving the needs of hockey dealers.


Competition Bureau Completes Investigation on TRUE Hockey Helmet

GATINEAU, QUEBEC (November 17, 2020) - The Competition Bureau of Canada completed its third investigation into the claims made by manufacturers of ice hockey helmets that their products reduce the risk of concussions. The Competition Bureau reached a consent agreement with TRUE Sports Inc., to resolve its concerns about certain performance claims made by the hockey equipment manufacturer about its TRUE Dynamic 9 Pro hockey helmet. As part of this settlement, TRUE Sports agreed to cease all claims and donate $100,000 in equipment to support youth sports.

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New Manufacturer Member Spotlight: Hoser Hockey

Hoser Hockey
BOSTON, MASSACHUSETTS (October 28, 2020) - Hoser Hockey is a US-based accessory brand gaining traction across North America. Hoser Hockey follows a business-to-business philosophy, supporting pro shops and retailers, and does not sell directly to consumers. Hoser Hockey continues to build an amazing brand with competitive pricing and an ever-growing product lineup. From tape, laces, wax, pucks and all the way to custom products – Hoser Hockey carries what your shop needs and what your customers want.

Click here to learn more about Hoser Hockey

HDA Forms Advisory Committee

HDA logoDOWNERS GROVE, ILLINOIS (October 23, 2020) - 
The Hockey Dealers Association (HDA) formed an advisory committee of hockey dealers from across the United States to discuss concerns and ideas within the industry and to help set the tone for other hockey dealers. This would create opportunities for HDA and the National Sporting Goods Association (NSGA) to advocate on behalf of the committee and the industry. 

Click here to learn more about the HDA Advisory Committee

TRUE Sports' Hockey Division Acquires Goalie Company


MEMPHIS, TENNESSEE and MONTREAL, QUEBEC (September 29, 2020) - TRUE Sports acquired Canadian-based goalie equipment manufacturer Lefevre Inc., in a move that will expand TRUE Hockey's reach in the goalie equipment segment. Lefevre started making goalie masks in 1967 and pads in 1987.

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NHL Diversity, Inclusion Initiatives Announced

NHL logoNEW YORK/TORONTO (September 3, 2020) - The NHL announced a wide range of plans and committees to eliminate racism and promote more inclusion in hockey. The NHL Players Association is one of the groups that will lead the effort.

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Source For Sports' Eric Bezanson Elected to Sporting Goods Industry Hall of Fame

Eric Bezanson HOFDOWNERS GROVE, ILLINOIS (September 1, 2020) - Eric Bezanson, the owner of Cleve's Source For Sports, was chosen for the Class of 2021 for the Sporting Goods Industry Hall of Fame. Bezanson helped build Cleve's, based in Halifax, Nova Scotia, to nearly 20 stores in Canada's Maritime Provinces and was also instrumental in the growth of Source For Sports throughout Canada. 

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USA Hockey Sanctions Return to Play

Pat KelleherCOLORADO SPRINGS, COLORADO (August 4, 2020) - USA Hockey president Jim Smith and executive director Pat Kelleher, left, shared their plans for a safe return to sanctioned play for the 2020-21 season during the COVID-19 pandemic.

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USA Hockey Helmet, Mask Guidance

USA Hockey Helmet PhotoCOLORADO SPRINGS, COLORADO (May 27, 2020) - USA Hockey issued guidance on the use of full shields vs. half shields or cages on helmets and the use of cloth masks for play during the COVID-19 pandemic.

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NFHS Ice Hockey Rule Changes

NFHS logoINDIANAPOLIS, INDIANA (May 20, 2020) - An increase in the severity of a penalty for wearing "dangerous" ice skates is among the rule changes approved by the National Federation of State High School Associations (NFHS) for the 2020-21 season. Seventeen states and Washington, D.C., have boys and girls playing under NFHS ice hockey rules.

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HDA-NSGA COVID-19 Reopening Resources Page

DOWNERS GROVE, ILLINOIS (April 28, 2020) - The National Sporting Goods Association (NSGA) and HDA has a COVID-19 Reopening Resources page to help hockey retailers with their return to business. The page includes informative videos from Superfeet Worldwide, OrderMyGear, OC Sports and Cliff Keen Athletic, NSGA's Guide to Reopening Small Business, updated Return to Play guidelines for sports organizations such as USA Hockey and Hockey Canada and links to information such as the Paycheck Protection Program and Business Interruption Insurance.

Click here for the COVID-19 Reopening Resources page

HDA-NSGA Office Update During COVID-19 Outbreak 

DOWNERS GROVE, ILLINOIS (March 16, 2020) - The National Sporting Goods Association (NSGA) and HDA office is closed until further notice because of the COVID-19 pandemic. All staff will be working remotely and will be available at (847) 296-6742 or

Notice to Members 

DOWNERS GROVE, ILLINOIS (March 6, 2020) - It has come to our attention that a website operating at ISGRA.ORG, as the Independent Sporting Goods Retail Association, has copied content from the NSGA website and is intentionally attempting to get individuals to register for an alleged membership based upon NSGA content and promoted services.  We are providing a notice to all of our members and everyone in the sporting goods industry to ensure that they are not confused by this website, which in some instances refers to NSGA.  If you have any questions, please contact NSGA Director of Communications and HDA Managing Director Marty Maciaszek at