Hockey Dealers Association

Welcome to the Hockey Dealers Association!

HDA, a division of National Sporting Goods Association (NSGA), is committed to serving the needs of hockey dealers.




The Hockey Dealers Association (HDA) was established in 2010 to:

  • Create a community for hockey retailers to share industry experiences
  • Keep hockey retailing healthy 
  • Offer information services 
  • Provide hockey industry research 
  • Create a collective voice regarding issues including, but not limited to, internet sales, manufacturer relations, government, safety and bringing in new participants 


Two NSGA Members Awarded Bauer Retailer of the Year

BURLINGTON, ONTARIO (December 15, 2021) - Two National Sporting Goods Association (NSGA) members, Gerrells Sports Center and the Hockey Shop Source For Sports, won the Bauer Specialty Retailer of the Year award at its annual Bauer World event in Miami, Florida.

Read More

Source For Sports Announces Full Brand Transformation

TORONTO, ONTARIO (December 3, 2021) - Source For Sports (SFS), Canada's largest sporting goods retail buying group, is dropping the puck on a comprehensive brand transformation and a new promise to customers: “We Fit Your Game.”

Read More

USA Hockey Announces Multi-Year Partnership with Winmark

COLORADO SPRINGS, COLORADO (December 1, 2021) – USA Hockey announced a multi-year partnership with Winmark – the Resale Company®, a nationally recognized franchising business focused on sustainability and small business formation. The Winmark Corporation has been a member of the National Sporting Goods Association since 1990.

Read More 





MARTHASVILLE, MISSOURI (July 19, 2021) - Illumiwear creates a complete customizable product collection that offers a fan experience while providing safety and charitable support. Manufactured in Marthasville, Missouri, each item contains an internal rechargeable LED light system and provides a $1 donation per item sold to the Best Buddies Jobs Program.

Click here to read more 

View the Manufacturer Member Spotlight Archive 

If you have any questions on how HDA can help your individual business, contact Tom Van Jacobs, Marketing Coordinator at or Marty Maciaszek, Director of Communications, at or call (847) 296-NSGA (6742), ext. 1260.