Hockey Dealers Association

Welcome to the Hockey Dealers Association!

HDA, a division of National Sporting Goods Association (NSGA), is committed to serving the needs of hockey dealers.




The Hockey Dealers Association (HDA) was established in 2010 to:

  • Create a community for hockey retailers to share industry experiences
  • Keep hockey retailing healthy 
  • Offer information services 
  • Provide hockey industry research 
  • Create a collective voice regarding issues including, but not limited to, internet sales, manufacturer relations, government, safety and bringing in new participants 


CCM Hockey Names Jennifer Botterill to Board of Directors

MONTREAL, QUEBEC (November 30, 2021) - CCM Hockey announced the appointment of Jennifer Botterill as a new Board Director. Botterill comes to CCM with an extensive hockey background on and off the ice. Her leadership and passion is welcomed as part of the team as the brand continues to grow the game of hockey.

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Sports Excellence Conducts North American Tour

MONTREAL, CANADA (November 23, 2021) – The Sports Excellence Corporation (SEC) Head Office Team is currently on the road on a 37-day North American tour to connect with their network through various intimate regional summits. The tour began November 1, 2021, with the final leg of the tour finishing on December 7.

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MARTHASVILLE, MISSOURI (July 19, 2021) - Illumiwear creates a complete customizable product collection that offers a fan experience while providing safety and charitable support. Manufactured in Marthasville, Missouri, each item contains an internal rechargeable LED light system and provides a $1 donation per item sold to the Best Buddies Jobs Program.

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View the Manufacturer Member Spotlight Archive 

If you have any questions on how HDA can help your individual business, contact Tom Van Jacobs, Marketing Coordinator at or Marty Maciaszek, Director of Communications, at or call (847) 296-NSGA (6742), ext. 1260.