Hockey Dealers Association

Welcome to the Hockey Dealers Association!

HDA, a division of National Sporting Goods Association (NSGA), is committed to serving the needs of hockey dealers.




The Hockey Dealers Association (HDA) was established in 2010 to:

  • Create a community for hockey retailers to share industry experiences
  • Keep hockey retailing healthy 
  • Offer information services 
  • Provide hockey industry research 
  • Create a collective voice regarding issues including, but not limited to, internet sales, manufacturer relations, government, safety and bringing in new participants 


CCM Hockey Acquires Its Base Layer License From Its Global Licensing Partner, Icon-Elite Group Inc. 

MONTREAL, QUEBEC (August 23, 2021) - CCM Hockey announced the acquisition of its worldwide base layer license from its licensing partner Icon-Elite Group Inc., effective September 1, 2021. This transaction will allow CCM Hockey to take on this product category and continue to offer to its customers an ever-broader collection of innovative hockey equipment products.

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Bauer Hockey Acquires Sharpening and Profiling Company ProSharp

EXETER, NEW HAMPSHIRE (August 3, 2021) - Bauer Hockey announced that it has acquired ProSharp AB, a premium skate sharpening and profiling company based in Sweden. Founded in 1984, ProSharp is trusted by some of the world's top hockey stars in the National Hockey League, as well as national teams and professional clubs across Europe.

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MARTHASVILLE, MISSOURI (July 19, 2021) - Illumiwear creates a complete customizable product collection that offers a fan experience while providing safety and charitable support. Manufactured in Marthasville, Missouri, each item contains an internal rechargeable LED light system and provides a $1 donation per item sold to the Best Buddies Jobs Program.

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View the Manufacturer Member Spotlight Archive 

If you have any questions on how HDA can help your individual business, contact Tom Van Jacobs, Marketing Coordinator at or Marty Maciaszek, Director of Communications, at or call (847) 296-NSGA (6742), ext. 1260.