team dealer program set for 2015 management conference


CONTACT: Marty Maciaszek, Director of Communications
(847)296-6742, ext. 1260

MOUNT PROSPECT, IL (Jan. 5, 2015) – Team Dealers are in a constantly evolving and highly competitive segment of the sporting goods industry. The 51st Annual NSGA Management Conference and 17th Annual Team Dealer Summit, to be held May 3-6 at the Omni Barton Creek Resort & Spa in Austin, Texas, will help team dealers stay ahead of their competition by providing them with the tools and knowledge they need to succeed.

“We always look to support team dealers the best way we can, and are excited about the 2015 Management Conference and Team Dealer Summit program,” said NSGA President & CEO Matt Carlson. “The four sessions focusing on helping roadmen, using social media, attracting younger talent to the business and embracing change will be very valuable to all team dealers.”

Here is a closer look at the program for the 17th Annual Team Dealer Summit, which is co-sponsored by Mueller and Russell Athletic:

Monday, May 4

Generating the Most Sales from Every Contact – A Strategic Approach for Team Dealer Roadmen

Matt Rister, the Vice President of Sandler Training, will provide solutions for some of the challenges in starting and/or growing a team dealer business with tools on closing deals, discounting, processing, prospecting and more. These are valuable tips that dealers can share with their roadmen.

Using Social Media to More Effectively Market Your Team Business

Eve Mayer, the Founder & CEO of Social Media Delivered, is one of the leading authorities on the subject and will give an interactive presentation on how team dealers can reach their target audience through social media. The focus will be on using tools such as YouTube, blogs, Twitter, Facebook, LinkedIn and other social media platforms to reach current and potential customers to increase and retain business.

Tuesday, May 5

Attracting Younger Talent to the Team Business

Team Dealers are no exception in facing the serious issue all business leaders face with the generational shift in the workforce. Aging Baby Boomers make up 35% of the workforce and they are creating an age bubble on the older end of the workforce. When the Baby Boomers retire, they leave with skill, knowledge, relationships and the last vestiges of the old-fashioned work ethic. Bruce Tulgan, who spoke to attendees in 2010, returns to talk about what it takes to attract and keep the current generations productive.

Make Change Work: Staying Nimble, Relevant and Engaged in a World of Constant Change

Randy Pennington, the owner of Pennington Performance Group and author of Make Change Work, will provide practical tools to help leaders and organizations meet the challenge of continuous change. This session will provide seven change leadership strategies to turn intentions into action that enables your team to change more quickly and more often and shows how to identify behaviors of your team that are preventing change.

Wednesday, May 6

Make a Difference

Attendees and NSGA staff members will have an exciting opportunity to give back to the community and support sports participants by helping the Austin Parks and Recreation Department with cleanup and repair projects at the multi-use Roy G. Guerrero Park. Attendees are encouraged to arrange their travel plans around this great volunteer opportunity.  Ground transportation will be provided for a trip to the airport that will take less than 15 minutes. Pre-registration is requested so that these arrangements can be made.

More about the Management Conference and Team Dealer Summit

The NSGA Management Conference and Team Dealer Summit, the longest-running event of its kind and the premier educational and networking event in the sporting goods industry, will provide plenty of formal and informal opportunities for networking with leaders and colleagues from all corners of the industry at the Omni Barton Creek Resort & Spa. The keynote speakers to start each morning session are baseball Hall of Famer Cal Ripken Jr., on May 4, and former professional golfer and popular golf analyst and author David Feherty on May 5.

NSGA will unveil its inaugural INNOVATIONS ARENA to showcase new sporting goods and retail technology products on May 4. Two deserving companies will be recognized for their contributions to the industry at the fourth annual NSGA All-Star Awards Luncheon on May 4. On the evening of May 5, David Beckerman of Starter and the late Bill Jackson of Bill Jackson’s Shop For Adventure will be inducted into the Sporting Goods Industry Hall of Fame.

There will also be a variety of social and networking opportunities for attendees. Registration for the conference begins Jan. 7 and those who register by Feb. 15 will receive a $150 gift card to be used on the resort property. For more details on the 2015 Management Conference & Team Dealer Summit, go to the conference site at