More Americans Plan to Buy Sporting Goods This Holiday Season

CONTACT: Katie Bruce, Director of Marketing and Communications
(847)296-6742, ext. 1070

MOUNT PROSPECT, ILLINOIS (October 27, 2016) – Fifty-nine percent of Americans plan to purchase sporting goods as a gift this holiday season, up eight percentage points versus a year ago, per a recent survey from the National Sporting Goods Association (NSGA). This figure is higher among millennials, with 71% planning to purchase sporting goods. Both are great news for retailers and dealers this holiday shopping season. The survey also revealed other planned gift categories. Sporting goods tied for the number two spot with general apparel. The number one category was gift cards/money.   

Not only do more than half of Americans plan to buy sporting goods as gifts, but they also plan to do so early. The survey shows that one out of every two Americans plans to shop for holiday gifts before Thanksgiving. Fifty-five percent of millennials plan to do their shopping before Thanksgiving. A message to retailers; be prepared early and specifically target millennials with your marketing efforts.


About NSGA
Since 1929, the National Sporting Goods Association has been the leading voice and go-to resource for sporting goods retailers, team dealers and manufacturers. NSGA helps the sporting goods industry grow its businesses through advocacy, research and networking.  For more information about membership or NSGA’s products and services, please visit