Shark Tank star daymond john endorses nsga innovations arena

Renowned Entrepreneur Will Have Participating Company in Event
at Annual Management Conference & Team Dealer Summit



CONTACT: Marty Maciaszek, Director of Communications                     

                      (847)296-6742, ext. 1260



MOUNT PROSPECT, IL (March 23, 2015) - Entrepreneur Daymond John understands the challenges and obstacles of getting exposure and turning an innovative new product into a business success. John went from making hats for himself and his friends and selling them on the streets of New York to becoming one of the stars of the ABC-TV show “Shark Tank.”

That is why the National Sporting Goods Association (NSGA) is excited to announce the support of Daymond John for the inaugural NSGA Innovations Arena, which will showcase new sporting goods products and retail technology products during NSGA’s 51st Annual Management Conference & 17th Annual Team Dealer Summit on May 3-6 in Austin, Texas.

“Daymond John is a true American success story,” said Matt Carlson, NSGA President & CEO. “Daymond knows how tough it can be to turn an innovative product into a successful brand, from getting exposure with the right people to creating a business model that works. These are the tools we are trying to give to the participants in the NSGA Innovations Arena.

“To have Daymond’s support is fantastic. His success makes him a great role model for those who were selected to participate in our NSGA Innovations Arena.”

John shared his success story as one of the featured speakers at the 2012 NSGA Management Conference & Team Dealer Summit. FUBU (For Us By Us), his apparel brand best known for hockey jerseys, sweatshirts and T-shirts, has grown to more than $6 billion in sales. In 2009, he joined the cast as one of five “sharks” on “Shark Tank,” where entrepreneurs make their pitches to get the backing they need to turn their product or company into a success.

“As a true believer in the entrepreneurial spirit, I am in awe of the unending supply of new ideas that business owners bring to the show,” John said. “The NSGA Innovations Arena is founded on the same concept – providing new products and technology companies with a platform to showcase their innovative concepts.  I am proud to have a company in attendance that appeared on ‘Shark Tank.’”

John formed Shark Branding to give companies the marketing insights that have led to success with John’s companies. He is the author of two books and has received prestigious awards, including the Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, Crain’s Business of New York Forty Under Forty Award and Ernst & Young’s New York Entrepreneur of the Year Award.

About the NSGA Management Conference & Team Dealer Summit

The NSGA Management Conference & Team Dealer Summit is the longest-running event of its kind and the premier educational and networking event in the sporting goods industry. Baseball Hall of Famer Cal Ripken Jr. and popular golf analyst David Feherty are the keynote speakers at this year’s event. Industry leaders will also be recognized during the 60th Annual Sporting Goods Industry Hall of Fame Dinner and Induction Ceremony and the Fourth Annual NSGA All-Star Awards Luncheon.