NSGA’s Sporting Goods Market Report Shows Retail Sales Increase of 2% in 2016

Katie Bruce, Director of Marketing & Communications
(847) 296-NSGA (6742), ext. 1070 

MOUNT PROSPECT, ILLINOIS (May 10, 2017) – Consumer retail sales of sporting goods equipment, athletic footwear and athletic apparel increased 2% in 2016, per the 2017 edition of the NSGA Sporting Goods Market report, which was released today by the National Sporting Goods Association.

The new report indicates dollar sales increased by 3% for athletic footwear, while apparel and equipment both increased by 1% vs. 2015. The footwear category experienced largest dollar gains in the gym/fashion sneaker, cross-training/fitness shoe and running/jogging shoe segments. The equipment category benefitted from growth in the hunting and firearms, fitness and camping segments. Four of the top five largest dollar generators in the apparel category were related to the fitness segment, with clothing for working out at clubs/gyms/studios and for working out with equipment leading the way. Bicycle riding apparel was also within the top five.

From a channel of purchase perspective, full-line sporting goods stores were the leading channel of purchase for equipment and footwear. Within the equipment segment, specialty sport shops continued to be the second largest outlet, but online sites are gaining share and closing the gap. Within the footwear segment, online sites ranked No. 2 and discount stores were No. 3. 

In addition to reporting sales trends for more than 130 product categories, NSGA’s Sporting Goods Market report also includes insights into the channels of purchase and the demographics of the key users for a majority of these product categories. Combined with its recently released 2017 editions of Sports Participation offerings including participation trends, cross participation, and lifecycle demographics, as well as its popular NSGA Shopper Playbook: Insights into the Sporting Goods Shopper, NSGA’s portfolio of research provides a comprehensive view of the state of the sporting goods industry.

For more information on each report and to purchase your copies today, please visit www.nsga.org/researchofferings.

About NSGA
The National Sporting Goods Association has served as the leading voice for the sporting goods industry since 1929. NSGA’s mission is to support its members’ efforts to grow their business and to advocate on their behalf. The Association develops industry research and publications, while also providing discounted services and hosting the annual NSGA Management Conference & Team Dealer Summit. For more information about membership or NSGA’s products and services, please visit www.nsga.org.