SPORTS PARTICIPATION IN THE US - 2022 EDITION
NSGA’s highly successful Sports Participation study has been executed for more than 35 years. Conducted in 2022, the study measures the annual number of participants in a variety of sports / recreational activities and the frequency of participation during the calendar year 2021.
The report contains two sections, giving the reader a comprehensive picture of sports participation in the United States:
Section One delivers snapshots for a quick view of participation of any sport or activity included in the study. The snapshots include: 10 year participation information (when available), 2021 frequency and participation by age, household income, and US region.
Section Two furnishes detailed tables providing participation information regarding: gender, age, education, presence of children in household, household income, market size, US region, ethnicity/race, and frequency of participation.
SPORTS PARTICIPATION CROSS PARTICIPATION - 2022 EDITION
Sports Participation: Cross Participation provides detailed data identifying sports/recreational activities participated in by the same individual.
How can Cross Participation be used?
- Assist decision-makers to maximize retail space and determine which product categories should be adjacent to each other within the retail store
- Identify cross promotional opportunities
- Generate new business opportunities from existing products and customers
- Optimize the positioning of secondary locations to generate impulse sales
SPORTS PARTICIPATION LIFECYCLE DEMOGRAPHICS - 2022 EDITION
Sports Participation: Lifecycle Demographics classifies households in terms of several demographic characteristics and defines them in broad socioeconomic terms, providing a tool which can help understand consumer behavior. The report includes the following 8 lifecycle segments:
- High Income Singles
- Low/Middle Income Singles
- Young Adult Households
- High Income Households
- Low/Middle Income Families
- High Income Middle Aged Households
- Low Income Middle Aged Households
How can Lifecycle Demographics be used?
- Use demographic research to develop analytics and fact-based business planning including demographic-specific marketing and product mix
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