SPORTS PARTICIPATION IN THE US - 2022 EDITION
NSGA’s highly successful Sports Participation study has been executed for more than 35 years. Conducted in 2022, the study measures the annual number of participants in a variety of sports / recreational activities and the frequency of participation during the calendar year 2021.
The report contains two sections, giving the reader a comprehensive picture of sports participation in the United States:
Section One delivers snapshots for a quick view of participation of any sport or activity included in the study. The snapshots include: 10 year participation information (when available), 2021 frequency and participation by age, household income, and US region.
Section Two furnishes detailed tables providing participation information regarding: gender, age, education, presence of children in household, household income, market size, US region, ethnicity/race, and frequency of participation.
Sports Participation: Lifecycle Demographics classifies households in terms of several demographic characteristics and defines them in broad socioeconomic terms, providing a tool which can help understand consumer behavior. The report includes the following 8 lifecycle segments:
- High Income Singles
- Low/Middle Income Singles
- Young Adult Households
- High Income Households
- Low/Middle Income Families
- High Income Middle Aged Households
- Low Income Middle Aged Households
How can Lifecycle Demographics be used?
- Use demographic research to develop analytics and fact-based business planning including demographic-specific marketing and product mix
You will have access to unlimited download of your purchase within 24 hours from the day of purchase. You will NOT be able to download the report after the 24 hour period. For further assistance, please contact NSGA.
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