Sports Participation: Lifecycle Demographics classifies households in terms of several demographic characteristics and defines them in broad socioeconomic terms, providing a tool which can help understand consumer behavior. The report includes the following 8 lifecycle segments:
- High Income Singles
- Low/Middle Income Singles
- Young Adult Households
- High Income Households
- Low/Middle Income Families
- High Income Middle Aged Households
- Low Income Middle Aged Households
How can Lifecycle Demographics be used?
- Use demographic research to develop analytics and fact-based business planning including demographic-specific marketing and product mix
See list of sports below
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