NSGA Business Development
Hayley Fansler, Business Development Director
(847) 296-NSGA (6742), ext. 1280
hfansler@nsga.org
Grow Your Distribution
The National Sporting Goods Association (NSGA) is an American trade association representing retailers and team dealers in the sporting goods industry. Our goal is to help bring together manufacturers with retailers and dealers to form mutually beneficial relationships. Connecting with our organizations can help grow your distribution in North America.
The Sporting Goods Industry is Stronger Together
See How Each Way Can Grow Your Business
National Sporting Goods Association (NSGA)
The National Sporting Goods Association (NSGA) offers a variety of networking opportunities, resources and programs that can help small businesses in the sporting goods industry grow.
- The annual Leadership Conference, headlined by Speed Networking – a series of short, structured meetings for attendees to make many connections quickly – brings together decision makers from all segments of the sporting goods industry for a collaborative, insightful and results-driven event.
- Gain brand exposure and visibility throughout the year with digital and print advertising opportunities in NSGA NOW Magazine and the Scoreboard e-newsletter.
- Make informed decisions by leveraging NSGA’s annual Sports Participation in the U.S. Reports to assess market research, industry data and consumer insights. NSGA members receive discounts on all research reports.
National Ski & Snowboard Retailers Association (NSSRA)
The National Ski & Snowboard Retailers Association (NSSRA) offers tailored resources and support to help small businesses in the ski and snowboard retail industry thrive.
- Stay informed of important industry information in the US and Canada and connect directly with high-quality decision makers from ski shops through the monthly NSSRA newsletter.
- Manufacturer members of NSSRA enjoy two free digital ads and sponsored content.
- Access detailed snow sports participation reports and members benefit from discounted pricing on the NSSRA Apparel Brand Ratings Report.
NSSRA members receive a complimentary membership to NSGA.
Hockey Dealers Association (HDA)
The Hockey Dealers Association (HDA) offers a variety of resources and opportunities specifically tailored to focus on fostering the growth of the hockey retail and equipment industry.
- Benefit from hockey-specific online communities to share industry insights and connect with fellow hockey retailers.
- Stay informed of important industry news, updates and policies or regulations impacting the hockey industry through the monthly HockeyVoice Newsletter.
- Supporters of HDA enjoy increased brand exposure through the HDA website and newsletter, as well as exclusive discounts on hockey-specific participation research.
HDA members receive a complimentary membership to NSGA.
Opportunities to Grow Your Contacts and Networks
The NSGA 2025 Leadership Conference provides attendees the opportunity to:
• Establish meaningful connections, increase brand exposure and maximize your time and efficiency by participating in Speed Networking, a newly expanded series of short, structured meetings for attendees to connect with a wide variety of industry professionals all in one afternoon.
• Meet in-person with retailers, team dealers and leading brands from the North American sporting goods industry.
• Gain inspiration and valuable insights from distigushed speakers and industry experts.
Learn more about the NSGA 2025 Leadership Conference
Becoming a NSGA supporter or conference scholarship provider allows you to:
• Attend the NSGA 2025 Leadership Conference with complimentary registrations (varies by sponsor package).
• Increase visibility and put your brand front and center.
• Build strong connections with leaders and decision-makers.
• Find great potential customers or partners for your products.
• Expand your reach to include new distributors in the North American market.
Learn more about sponsorship opportunities
Advertising in NSGA NOW Magazine and the Scoreboard e-newsletter enables you to:
• Stay top-of-mind with industry leaders and decision makers.
• Communicate updates and promotions directly to your target audience.
• Gain brand exposure and increased visibility.
Questions? Let's connect!
National Ski & Snowboard Retailers Association (NSSRA)
Julie Pitts, NSSRA President, NSGA Public Affairs Director
(847) 296-NSGA (6742), ext. 1180
jpitts@nsga.org
Hockey Dealers Association (HDA)
Tom Van Jacobs, Hockey Dealers Association Director
(847) 296-NSGA (6742), ext. 1290
tvanjacobs@nsga.org