Data Drives Decisions in Today’s World

Data is at the forefront of decision-making for organizations of all sizes. NSGA works to keep sporting goods industry stakeholders – from retailers and team dealers to manufacturers and investment companies of all sizes – informed by providing the most up-to-date information on US sports participation trends, sporting goods shopper insights and other industry research.

Our reports are designed to be easy to read and interpret, allowing you to quickly find the data points you need to conduct your analysis and ultimately make a well-informed decision.

NSGA’s research has been cited by major media outlets and specialty trade publications in the US.

40 Years

Collecting sports participation data

56 Sports

Learn about sports participation in the US for 56 sports and recreational activities

Featured Resource

Sports Participation in the US + Cross Participation + Lifestyle Demos (Bundle Savings)
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