Sports Participation in the US – 2022 Edition
NSGA’s highly successful Sports Participation study has been executed for more than 35 years. Conducted in 2022, the study measures the annual number of participants in a variety of sports / recreational activities and the frequency of participation during the calendar year 2021.
The report contains two sections, giving the reader a comprehensive picture of sports participation in the United States:
Section One delivers snapshots for a quick view of participation of any sport or activity included in the study. The snapshots include: 10 year participation information (when available), 2021 frequency and participation by age, household income, and US region.
Section Two furnishes detailed tables providing participation information regarding: gender, age, education, presence of children in household, household income, market size, US region, ethnicity/race, and frequency of participation.
Sports Participation: Lifecycle Demographics classifies households in terms of several demographic characteristics and defines them in broad socioeconomic terms, providing a tool which can help understand consumer behavior. The report includes the following 8 lifecycle segments:
- High Income Singles
- Low/Middle Income Singles
- Young Adult Households
- High Income Households
- Low/Middle Income Families
- High Income Middle Aged Households
- Low Income Middle Aged Households
- Seniors
How can Lifecycle Demographics be used?
Use demographic research to develop analytics and fact-based business planning including demographic-specific marketing and product mix.
Sports Included
- Archery (Target)
- Backpack/Wilderness Camping
- Baseball
- Basketball
- Bicycle Riding
- Billiards/Pool
- Boating (Motor/Power)
- Bowling
- Boxing
- Camping (Vacation/Overnight)
- Canoeing
- Cheerleading
- Dart Throwing
- Exercise Walking
- Exercising with Equipment
- Fishing (Fresh Water)
- Fishing (Salt Water)
- Football (Flag)
- Football (Tackle)
- Football (Touch)
- Golf
- Gymnastics
- Hiking
- Hockey (Ice)
- Hunting with Bow & Arrow
- Hunting with Firearms
- Ice/Figure Skating
- In-Line Roller Skating
- Kayaking
- Lacrosse
- Martial Arts/MMA/Tae Kwon Do
- Mountain Biking (Off Road)
- Muzzleloading
- Paintball Games
- Pickleball
- Pilates
- Running/Jogging
- Scuba Diving (Open Water)
- Skateboarding
- Skiing (Alpine)
- Skiing (Cross Country)
- Snowboarding
- Soccer
- Softball
- Surfing
- Swimming
- Table Tennis
- Target Shooting (Airgun)
- Target Shooting (Live Ammunition)
- Tennis
- Volleyball
- Water Skiing
- Weight Lifting
- Work Out at Club/Gym/Fitness Studio
- Wrestling
- Yoga