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Sports Participation in the US + Lifecycle Demographics

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In This Report

Sports Participation in the US – 2022 Edition

NSGA’s highly successful Sports Participation study has been executed for more than 35 years.  Conducted in 2022, the study measures the annual number of participants in a variety of sports / recreational activities and the frequency of participation during the calendar year 2021.

The report contains two sections, giving the reader a comprehensive picture of sports participation in the United States:

Section One delivers snapshots for a quick view of participation of any sport or activity included in the study.  The snapshots include: 10 year participation information (when available), 2021 frequency and participation by age, household income, and US region.

Section Two furnishes detailed tables providing participation information regarding:  gender, age, education, presence of children in household, household income, market size, US region, ethnicity/race, and frequency of participation.

Sports Participation: Lifecycle Demographics classifies households in terms of several demographic characteristics and defines them in broad socioeconomic terms, providing a tool which can help understand consumer behavior.  The report includes the following 8 lifecycle segments:

  • High Income Singles
  • Low/Middle Income Singles
  • Young Adult Households
  • High Income Households
  • Low/Middle Income Families
  • High Income Middle Aged Households
  • Low Income Middle Aged Households
  • Seniors

How can Lifecycle Demographics be used?

Use demographic research to develop analytics and fact-based business planning including demographic-specific marketing and product mix.

Click here for Methodology

Sports Included

  • Archery (Target)
  • Backpack/Wilderness Camping
  • Baseball
  • Basketball
  • Bicycle Riding
  • Billiards/Pool
  • Boating (Motor/Power)
  • Bowling
  • Boxing
  • Camping (Vacation/Overnight)
  • Canoeing
  • Cheerleading
  • Dart Throwing
  • Exercise Walking
  • Exercising with Equipment
  • Fishing (Fresh Water)
  • Fishing (Salt Water)
  • Football (Flag)
  • Football (Tackle)
  • Football (Touch)
  • Golf
  • Gymnastics
  • Hiking
  • Hockey (Ice)
  • Hunting with Bow & Arrow
  • Hunting with Firearms
  • Ice/Figure Skating
  • In-Line Roller Skating
  • Kayaking
  • Lacrosse
  • Martial Arts/MMA/Tae Kwon Do
  • Mountain Biking (Off Road)
  • Muzzleloading
  • Paintball Games
  • Pickleball
  • Pilates
  • Running/Jogging
  • Scuba Diving (Open Water)
  • Skateboarding
  • Skiing (Alpine)
  • Skiing (Cross Country)
  • Snowboarding
  • Soccer
  • Softball
  • Surfing
  • Swimming
  • Table Tennis
  • Target Shooting (Airgun)
  • Target Shooting (Live Ammunition)
  • Tennis
  • Volleyball
  • Water Skiing
  • Weight Lifting
  • Work Out at Club/Gym/Fitness Studio
  • Wrestling
  • Yoga
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