About Us

The National Sporting Goods Association Supports Its Members’ Efforts to Grow the Business and Advocates on Their Behalf.

Who We Are

NSGA offers a wide range of opportunities, services and recognition for its members and the industry:

  • Unique Industry-Specific Research
  • Exclusive Resources to Grow Your Business
  • Networking and Education – including the Management Conference
  • Business Solutions
  • Advocacy – Corporate, Rulemaking and Legislative
  • Personalized Support from NSGA Staff
  • Affiliates and Special Divisions – Hockey Dealers Association (HDA), National Ski & Snowboard Retailers Association (NSSRA), NSGA Division for Sales Agents
  • Sporting Goods Industry Hall of Fame
Learn About Membership
Discover Our Resources
Read The Latest News

The NSGA Roster

The NSGA Team

Matt Carlson

President & CEO National Sporting Goods Association, Downers Grove, IL

Sandy Brassel

Administrative Coordinator

Hayley Fansler

Business Development Manager

Lauri Grzelak

Marketing Manager

Marty Maciaszek

Team Dealer Division and Communications Director

Lizz McCrindle

Communications and Social Media Manager

Julie Pitts

Public Affairs Director and NSSRA President

Mary Reibel

Accounting/Executive Assistant

Nick Rigitano

Insights and Analysis Director

Jennifer Shaffer


Brian Van Acker

Membership & Education Manager

Tom Van Jacobs

Hockey Dealers Association Director
The NSGA Board of Directors

Pat Donnelley

Chairman of the Board BSN Sports, Twin Falls, ID

Gordon Geiger

Chair-Elect/Treasurer Geiger's, Lakewood, OH

David Labbe

Past Chairman Kittery Trading Post, Kittery, ME

Kevin Bezanson

Cleve's Source For Sports, Nova Scotia, Canada

Bob Fawley

Capitol Varsity Sports, Oxford, OH

Mick Montgomery

Denver Athletic, Englewood, CO

Ron Rugal

B&R Sporting Goods, Shelby Township, MI

John Scipio

SV Sports, Pottstown, PA

Troy Freeman

Play It Again Sports Minneapolis, MN

Cole Johnson

Johnson-Lambe Sporting Goods Raleigh, NC