Who We Are
NSGA’s mission is to support its members’ efforts to grow the business and advocate on their behalf.
NSGA was founded on the belief retailers and team dealers are vital to the sporting goods industry and to our local communities. Our goal is to help your business thrive by coordinating networking opportunities with industry suppliers at leading events, offering business resources, conducting industry leading research and advocating on behalf of our members and the industry.
Nearly a century of experience has taught us we are stronger together. Support your industry and become a member today.
Introducing the Class of 2027!
The Class of 2027 of the Sporting Goods Industry Hall of Fame features two inductees who made significant impacts on different categories of the industry: Kurt Ainsworth, co-founder of Marucci Sports and Kelly Richardson, President and CEO of Richardson.
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2026 Edition of NSGA Sports Participation in the U.S. Report is Now Available!
Increased participation in most sports is one of the many encouraging highlights from the 2026 edition of the NSGA Sports Participation in the US report.
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Latest News
S + S Advances Climate Risk, Sustainability Reporting
ASB Raises $11,000 for The Squamis Lil'wat Cultural Centre
NOCSAE Summer 2026 Meeting Recap
High School Sports Participation Increases for 5th Consecutive Year
S + S Expands FAST PLATFORM® Into Canada, Hard Goods
NCAA Baseball Approves Base Requirements