STAHLS’ Makes Four Leadership Hires

ST. CLAIR SHORES, MICHIGAN (January 2, 2026) – STAHLS’ announced the addition of four senior leaders to its commercial and platform teams. These strategic hires reinforce the company’s commitment to scaling Fulfill Engine™, expanding enterprise partnerships and accelerating innovation across heat-transfer and on-demand fulfillment technologies.

The new leadership additions include Corey Cardinal, Vice President of Integrated Partnerships; Daniel Van der Kolk, Vice President of Enterprise Sales, Global; Janine Moore, Senior Director of Dimensional Embellishments; and Danielle Augustine, Vice President of Sales for Fulfill Engine technology. Together, these appointments reflect STAHLS’ continued investment in collaboration, connectivity and category leadership as heat-transfer technology adoption accelerates across enterprise brands.

“Building our leadership team to serve an evolving global marketplace is how a 94-year-old family business continues to grow,” said Carleen Gray, CEO of STAHLS’. “We deeply value the legacy leaders who built this company and its culture, and we are equally intentional about adding experienced talent with the expertise needed to compete, innovate, and scale globally. That balance, honoring what made us strong while investing in what’s next, is what positions STAHLS’ for long-term growth.”

Expanding Leadership Across Platform, Enterprise, and Premium Decoration

• Corey Cardinal, VP of Integrated Partnerships, brings deep experience building strategic alliances and platform integrations that enable ecosystem-led growth and seamless collaboration across the print-on-demand marketplace.
• Daniel Van der Kolk, VP of Enterprise Sales, Global, is a seasoned global-sales leader with a strong track record of scaling complex, multi-region enterprise programs and long-term strategic partnerships.
• Janine Moore, Senior Director of Dimensional Embellishments, will lead the growth of STAHLS’ premium decoration portfolio, including emblems, patches and advanced heat-applied solutions such as Liquid 3D™, STAHLS’ patented dimensional decoration technology that is gaining traction with enterprise brands seeking elevated product differentiation.
• Danielle Augustine, VP of Sales, Fulfill Engine™, brings extensive experience in platform commercialization and customer adoption, helping brands and partners implement connected, automated workflows for on-demand decoration at scale.

Enabling Collaboration Through Fulfill Engine™

As print on demand production becomes a strategic imperative, STAHLS’ Fulfill Engine™ continues to connect the marketplace, linking ecommerce platforms, decorators, suppliers and brands into a unified production ecosystem that supports speed, customization and global scalability.

“These additions strengthen our ability to serve customers as heat-transfer technology scales across enterprise brands and on-demand becomes the standard,” said Josh Ellsworth, Chief Revenue Officer at STAHLS. “This team brings together platform expertise, global enterprise sales leadership, premium
decoration innovation, and deep partnership experience, giving us the leadership depth needed to connect the marketplace, accelerate Fulfill Engine™ adoption, and help our partners grow through collaboration.”

With these appointments, STAHLS’ continues to invest in the people, platforms, and patented innovations that are redefining premium, on-demand decoration and shaping the future of connected fulfillment.

STAHLS’ is a longtime member and supporter of NSGA. Ted Stahl is a member of the Sporting Goods Industry Hall of Fame.