OrthoLite Promotes Greenwald to VP of Sales

AMHERST, MASSACHUSETTS (January 16, 2026) – OrthoLite has promoted Marty Greenwald to Vice President of Sales. In his new role, Greenwald will oversee global sales strategy and key account management as OrthoLite continues to expand its footprint as the preferred insole partner to over 550 of the world’s leading footwear brands.​

Greenwald joined OrthoLite in 2018 and most recently served as Global Sales Director, where he has served a pivotal role in deepening partnerships with major athletic, outdoor and lifestyle brands, and in driving adoption of OrthoLite’s portfolio of comfort and performance technologies across categories. With more than 30 years of sales and managerial experience in the footwear and sporting goods industries, he brings a proven track record of building high-performing teams and long-term, value-driven customer relationships.​

“Marty has been instrumental in strengthening OrthoLite’s position as the industry’s go-to insole partner,” said Glenn Barrett, founder and CEO of OrthoLite. “His consultative, relationship-first approach, combined with deep market knowledge, has helped our brand partners bring better products to market, faster. Elevating Marty into this role is a natural next step as we continue to grow globally.”​

As Vice President of Sales, Greenwald will lead OrthoLite’s global sales teams, work closely with marketing and product development, and align with brand partners to support innovation, speed-to-market, and sustainability objectives.

“OrthoLite’s success has always been rooted in listening to our customers and delivering solutions that meet their evolving needs,” said Greenwald. “I’m honored to continue working with our incredible internal teams and brand partners around the world to bring best-in-class comfort and performance footwear solutions.”

On October 30, 2025, Coats announced the completion of its acquisition of OrthoLite, the global leader in open-cell foam insole technology. The acquisition of OrthoLite is the latest step in Coats’ ambition to shape the future of the global apparel and footwear supply chain through innovation, sustainability, and digital technologies that improve quality, efficiency and performance.

OrthoLite founder and CEO Glenn Barrett is a member of the Sporting Goods Industry Hall of Fame.