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BOSTON, MASSACHUSETTS (April 16, 2026) – New Balance Athletics, Inc. announced that Tracy Knauer has been promoted to Senior Vice President, North America. Knauer’s 20-plus year journey at New Balance spans across marketing, product, sales and DTC operations.
“Tracy is an experienced industry leader with a deep understanding of our business, our brand and our consumer,” said Joe Preston, New Balance President & CEO. “She is a talented and team-focused executive who embraces our brand’s core values and will drive continued momentum for our North American region.”
“I’m excited to take on this role that reflects my strong commitment to New Balance and our valued partners in the region,” said Knauer. “We have an incredible North American team and together we will continue to drive meaningful growth, innovation and opportunity for the brand and the business.”
Knauer joined New Balance in 2005 and was most recently Vice President, North America Marketing, Ecommerce & Consumer Analytics
New Balance Team Sports is a supporter of NSGA. Jim Davis of New Balance is a member of the Sporting Goods Industry Hall of Fame.
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North America Tracy Knauer Senior Vice President Joe Preston New Balance