Source for Sports Campaign Celebrates Communities and Sports

BURLINGTON, ONTARIO (May 7, 2026) – Source for Sports showcases its role at the heart of sports communities across Canada with the launch of two 30-second videos, “Hometowns Like These” and “Source for Community.”

“Because our owners live and work in their communities, they know their customers and the sports that they play,” said Brad Hause, President for Sports Distributors of Canada, which runs the Source for Sports stores. “Our loyal customers not only share with us their stories of exceptional service and expert advice that they receive, but also the support that our stores give their communities. We want more athletes and their families to experience this for themselves.”

The campaign sets out to showcase the real stories that unfold in Source for Sports communities every day.

“These were natural stories for us to highlight because of the role that our owners and their staff play as ambassadors for sport in their towns,” said Donna Finelli, Chief Marketing Officer for Source for Sports. “They not only ensure teams look good in their jerseys and play with the right gear, but they support their teams through sponsorships, coaching and cheering them on.”

The campaign highlights that Source for Sports doesn’t just fit teams but fits towns. It will run throughout the year on Sportsnet+, digital channels and Connected TV.

Sports Distributors of Canada and the Source for Sports stores are long-time members of NSGA. Former SDC President Randy Hooper and Cleve’s Source for Sports owner Eric Bezanson are members of the Sporting Goods Industry Hall of Fame.