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MADISON, WISCONSIN (July 10, 2026) – The Wisconsin Intercollegiate Athletic Conference (WIAC) renewed its partnership with Wilson Sporting Goods as the conference’s official provider of game balls and equipment for basketball, football, soccer and tennis. Through this renewed partnership, WIAC student-athletes and member institutions will continue to compete with Wilson’s equipment during conference competition and championship events.
“We are excited to sign this new partnership with Wilson Sporting Goods,” said WIAC Interim Commissioner Maureen Harty. “Wilson’s commitment to quality, performance, and innovation aligns with the WIAC’s dedication to providing an outstanding championship experience for our student-athletes. We appreciate Wilson’s continued investment in Division III athletics and look forward to building on our successful relationship.”
WIAC said the partnership reinforces its commitment to providing first-class competitive experiences while ensuring consistency across conference competition in basketball, football, soccer and tennis.
Wilson is a member of NSGA. Chris Considine, Jim Baugh, L.B. Icely and Fred Bowman of Wilson are members of the Sporting Goods Industry Hall of Fame.
