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This report shares Nurre's findings from his store visits and addresses ways retailers can complement their sporting goods product knowledge with more functional store design and purpose-driven merchandising. Some of the biggest challenges sporting goods retailers face are addressed and suggestions are given in the conclusion of the report.
For questions regarding the “Retail Audit Insights” or “Guide to a Better Retailing Experience” reports, please contact Nick Rigitano, NSGA Director of Insights and Analysis, at (847) 296-NSGA (6742), ext. 1080 or nrigitano@nsga.org.
