Augusta Sportswear Brands Enters NIL Partnership with Softball Star Jennings

GROVETOWN, GEORGIA (February 7, 2023) – Augusta Sportswear Brands, with leading softball brand Russell Athletic, is proud to announce a new NIL player partnership with two-time All-American and NCAA champion softball player Tiare Jennings from the University of Oklahoma.

“We are thrilled to partner with a player and person the caliber of Tiare. She is such a well-rounded and amazing player, better yet she inspires thousands of young players to carry themselves the way she does, while winning championships along the way. Our new partnership is the perfect fit for Russell Athletic and all of the Augusta Sportswear brands,” said David Goerke, SVP Marketing & Product Development at Augusta.

“I respect the history and tradition of Russell Athletic and am super excited about the investment they’re continuing to make in softball and female athletes,” Jennings said.

Russell Athletic is one of six athletic apparel brands (along with Holloway, Pacific Headwear, Augusta Sportswear and High Five) in the ASB portfolio.

 “We are committed to offering the best line-up of stock and custom head-to-toe softball uniforms and apparel to players and at all levels,” added Goerke.