BALTIMORE, MARYLAND (March 02, 2021) — Slinger Bag and Wilson Sporting Goods announced a new strategic brand collaboration. Slinger Bag, an innovative sports brand focused on game improvement equipment will collaborate on co-branded products and promotional initiatives with Wilson, one of the world’s biggest tennis brands and a major sponsor of top tennis talent including Roger Federer … Continued
SPRINGFIELD, MASSACHUSETTS/ MONTREAL, QUEBEC (February 16, 2021) – The American Hockey League (AHL) and CCM Hockey are pleased to announce a five-year extension of their long-term partnership that will continue to serve as the foundation for the AHL’s marketing, licensing and on-ice branding strategies. CCM will remain the exclusive supplier of sticks, helmets, gloves, pants and jerseys, delivering world-class product to AHL … Continued
MEMPHIS, TENNESSEE (March 1, 2021) – Trigon Sports Int’l, Inc., announced the acquisition of Practice Partner, Inc., located in Wilmington, North Carolina, effective March 1, 2021. Trigon Sports will acquire the Practice Partner assets, supply chain, and customer base. The merged business will continue operating in Memphis. The combined entities will bring additional depth to the … Continued
Matt “Kap” Kaplan was named the new president of OrderMyGear.
CHICAGO, ILLINOIS (February 25, 2021) – Global play and entertainment company Hasbro announced a partnership with NFL FLAG to become the official supplier of footballs and flag belts for NFL FLAG league play in the United States. The partnership represents a definitive return to sports for the NERF brand, which will put NERF footballs and gear directly into … Continued
ST. LOUIS, MISSOURI (February 16, 2021) – Markwort Sporting Goods Company announced its acquisition of the second generation Xelerator Fastpitch Softball Trainer from Ken Roudybush. The Xelerator Fastpitch Softball Trainer has been a proven seller for many years. The Xelerator is designed to help softball pitchers improve by creating correct muscle memory for a consistent pitching … Continued
HELSINKI, FINLAND (February 2, 2021) — Amer Sports Corporation (“Amer Sports”) announced the appointment of retail industry executive, and seasoned global operator Stuart Haselden to the newly-created role of Chief Executive Officer at Arc’teryx Equipment (“Arc’teryx” or “Company”), the Canadian-based global design company specializing in technical high-performance outerwear and equipment. The appointment is effective immediately. In … Continued
NEW YORK CITY, NEW YORK (January 29, 2021) – Discover Financial Services (DFS) and the National Women’s Hockey League (NWHL) announced a partnership, the largest in NWHL history, that includes Discover becoming the Official Credit Card of the NWHL. “The partnership between Discover and the National Women’s Hockey League is an important moment in our league’s … Continued
COLORADO SPRINGS, COLORADO (January 28, 2021) – USA Hockey announced a multi-year partnership with Clear2Play, a leader in athlete safety software. “It’s great to welcome Clear2Play to the USA Hockey family,” said Pat Kelleher, executive director of USA Hockey. “At the heart of our efforts every day is athlete safety and we look forward to benefitting … Continued
INDIANAPOLIS, INDIANA (January 26, 2021) — Ed Passino, a former member of the USA Football staff for 16 years, has been selected to lead the new partnership between the National Federation of State High School Associations (NFHS) and the National Football League (NFL), which was announced in September as a means to gain a better understanding … Continued
