Sony, NFL Partnership Includes Use of First-Down Technology

NEW YORK, NEW YORK and SAN DIEGO, CALIFORNIA (July 31, 2024) – The National Football League and Sony announced today a partnership naming Sony as an official technology partner of the NFL, as well as the new official headphones of the NFL. It will include the use of first-down technology that could phase out the need for a chain gang, according … Continued

SanMar Leads ASI’s Counselor Top 40 Suppliers 

DOWNERS GROVE, ILLINOIS (July 30, 2024) – SanMar, a longtime NSGA member and supporter, repeated as the top supplier of 2023 in ASI’s Counselor Top 40 Suppliers. The Counselor top 40 suppliers, top 40 distributors and other award winners were recognized in a ceremony at the ASI Show Chicago in late July.  SanMar, S&S Activewear … Continued

Chipply Adds Brazzelle, Tolivar to Sales Team

NEW BERLIN, WISCONSIN (July 29, 2024) – Chipply announced the additions of Meghan Brazzelle as the Senior Territory Manager and Patrick Tolivar as the Territory Sales Representative to its sales team. Brazzelle brings a wealth of experience and a proven track record of success to her role with an extensive background of more than 18 … Continued

Herb Biddle, Former NBS President and NSGA Board Member, Passes Away

FORT WORTH, TEXAS (July 29, 2024) – Herb Biddle, the former President of the Nation’s Best Sports (NBS) buying group and a former member of the National Sporting Goods Association Board of Directors, passed away July 1 at age 82. Biddle was part of the sporting goods industry for 27-plus years, according to a release … Continued

Lifetime Products Names New CEO

Lifetime Products named BJ Haacke as its new President and CEO after the tragic passing of previous President and CEO Richard Hendrickson in a car accident.