Adidas Enters Multi-Year Partnership with Liverpool Football Club
Adidas and Liverpool Football Club agreed to a multi-year partnership that will see the sports brand becoming the club’s official kit partner starting with the 2025-26 season.
“Category: Corporate”
Premier League Enters Soccer Ball Deal with PUMA
The Premier League and global sports company PUMA announced an official partnership for PUMA to become the Official Ball Supplier of the Premier League, starting this summer with the 2025-26 season.
STAHLS’ Introduces Groundbreaking New Inks for UltraColor MAX™ DTF
STAHLS’ is revolutionizing Direct to Film (DTF) printing with a new ink upgrade for UltraColor MAX™ DTF transfers, delivering enhanced color vibrancy, improved detail, and exceptional durability.
Lacrosse Unlimited Expands Retail Footprint
Lacrosse Unlimited announced the opening of four new stores just before the scholastic season, expanding its total footprint to 55 locations across 15 states.
Speedo Partners with DMC Fins
Global swimwear brand Speedo has partnered with DMC Fins to launch a brand-new Speedo x DMC Fins collection of high-performance swim fins.
Academy Appoints New Chief Information Officer
Academy Sports + Outdoors announced the appointment of Sumit Anand to the role of Executive Vice President and Chief Information Officer.
Tandem Sport Names Global Product and Marketing Manager
Volleyball equipment manufacturer Tandem Sport announced the appointment of Jeff Schuster as its new Global Product & Marketing Manager.
PING Unveils New Scottsdale Putter Line
Nine highly forgiving models engineered with a face insert influenced by athletic-shoe technology comprise the new Scottsdale putter family, PING CEO & President John K. Solheim announced.
STAHLS’ Hosts First Print On Demand Summit
STAHLS’ first Print On Demand (POD) Summit brought together the industry’s top minds for an in-depth exploration of the future of POD and its disruptive impact.
Wilson Extends NCAA Tennis Partnership
Wilson Sporting Goods announced its partnership extension with the NCAA for their Division I, II and III Men’s and Women’s Tennis Championships.