CSGA Appoints Bryan Loucks as President and CEO

TORONTO, CANADA (March 20, 2023) – The Canadian Sporting Goods Association (CSGA) has appointed Bryan Loucks as its new President and Chief Executive Officer. Loucks is a proven executive with impressive association management experience and he joins CSGA as the association has completed its operational platform improvement and is set to bring an increased value to the membership. Loucks brings his passion and experience in association management to CSGA. He will lead the next phase of CSGA’s plans of providing new products and services of value to its stakeholders, reporting directly to the CSGA Board of Directors.

“I could not be more grateful and excited to accept the position of President and CEO of the CSGA,” Loucks said. “The impact on sporting goods and retail has been significant during the COVID-19 pandemic and it’s an important time for the sporting goods industry to focus on our community. I look forward to working with our Board of Directors, our corporate partners and most of all our members to maintain, create and grow the sporting goods industry.”

Loucks replaces Jon Irwin as CSGA President & CEO. Irwin took over that role in July 2021 after Julian Savory retired.

“We are extremely grateful for the work that Jon Irwin did to support the CSGA’s efforts as President & CEO, evolving and advancing our operations to make us a more stable organization,” said Brad Hause, CSGA Chairman of the Board. “We know he will continue to excel in his new position within the trade and we wish him all the very best. As we look to advance and evolve the mission of the CSGA, we are quite fortunate to have a leader such as Bryan Loucks at the helm. His proven experience of leading and guiding associations like ours will be invaluable to all stakeholders that the CSGA caters to.”

“I’ve spent the better part of two decades working in the sporting goods industry and I couldn’t be more excited to know that the industry association is in good hands under Bryan’s leadership and the Board’s governance,” Irwin said. “It truly has been my pleasure and honour to work with so many wonderful industry colleagues. I wish you all the best for the exciting years ahead.”

The Canadian sporting goods industry is comprised of suppliers, retailers, representatives and business service providers that supply products and services generating $15 billion in annualized turnover. The CSGA is a Canadian not-for-profit corporation that represents the businesses involved in Canada’s sporting goods industry to its stakeholders nationally and internationally.