CCM Hockey Launches New WE ARE HOCKEY Campaign

MONTREAL, QUEBEC (September 18, 2024) – CCM Hockey announced the “WE ARE HOCKEY” campaign that celebrates the rich history the brand has had in the sport for the past 125 years, the impact it has had on and off the ice, and the inclusive and community driven future the brand brings to hockey.

CCM on its WE ARE HOCKEY Campaign

The “WE ARE HOCKEY” campaign was built from our endless drive to empower every player, in every locker room. We are constantly working to make hockey more inclusive and accessible, so no matter their gender, background, age, or lifestyle, our clients will feel comfortable in their gear, and at home on the ice.

We are dedicated to growing the game in all regions, from the beaches to the mountains, so that any young dreamer can become a future hall-of-famer. This campaign was created so that all players know that they are a part of our journey, and that we are ushering in a new era of hockey, together. We are building upon the foundations laid over 125 years, with a clear vision of what’s to come.

“Time over time we have pushed the envelope and set new standards for performance. Our rich history of collaborations with pro players, hockey advisors, associations, and our consumers has allowed us to develop hockey gear that ensures all players and goalies are well represented in the sport they love.” – Robert Zaring, VP of Global Marketing, CCM Hockey.