Company Founder Returns to Ashworth Golf

LA QUINTA, CALIFORNIA (December 12, 2024) – Ashworth Golf Company, a leading brand in golf apparel, is thrilled to announce the return of founder John Ashworth as Creative Director.

A California native and third-generation avid golfer, Ashworth’s passion for the game began early. He honed his skills on the golf course and played college golf at the University of Arizona, earning a Bachelor of Science in Agronomy.

An unexpected opportunity furthered Ashworth’s journey into the golf industry when he began caddying for his childhood friend, Mark Wiebe, on the 1984 PGA Tour. This experience exposed him to the world of professional golf and, more importantly, it revealed the glaring gap in stylish, functional golf apparel.

In 1987, Ashworth founded his eponymous brand, setting out to bring a more modern, casual look to the course. With a focus on clean, laid-back style and athletic performance, Ashworth’s designs quickly gained popularity among top PGA Tour players, including Fred Couples, John Cook and Ernie Els. Couples’ iconic 1992 Masters victory, sporting Ashworth apparel, solidified the brand’s position as a leader in golf attire.

Ashworth’s style became synonymous with a new era in golf fashion, blending California cool with athletic functionality. After stepping away from the brand in 1997, Ashworth pursued other ventures rooted in his passion for golf and community.

“I always had a feeling that at some point, when the timing was right, I’d be back, and now here we go. We’ll continue to innovate, push the boundaries and create great clothing for the golf community. I’m looking forward to sharing my experience and passion with a new generation of golfers,” said Ashworth.