Positive Coaching Alliance Names Jason Sacks New CEO

OAKLAND, CALIFORNIA (January 15, 2025) – Positive Coaching Alliance (PCA) president Jason Sacks has been named the organization’s new CEO, effective February 1.

Sacks has been with PCA for 18-plus years and has led PCA’s growth of impact to millions of youth participating in youth sports. Jason has created innovative partnerships across all of youth sports, media outlets, leading brands, including Curry Brand/Under Armour, ESPN, National Women’s Soccer League, Major League Baseball, National Basketball Association, Little League International, US Soccer Federation, and many more. Under his leadership, PCA has successfully expanded its reach and impact through partnerships and attracting leading philanthropic organizations to support PCA’s commitment to ensuring youth sports are done right in all communities across the country.

“I am excited to lead PCA as we continue to scale our work to ensure all kids have access to a positive youth sports experience. I’m extremely proud of what the organization has been able to accomplish during my 18 years here thus far. While we have accomplished a lot, we know there is more work to be done, and I’m eager for us to continue the great momentum we’ve created over the last few years,” said Sacks. 

“On behalf of the entire Board of Directors, I am thrilled to appoint Jason Sacks as our new CEO. The board has worked with Jason in his role as President of PCA for the past two and a half years and knows first-hand his unmatched commitment, leadership, and passion, which will make him the ideal leader of PCA in the future,” said Mitch Cohen, Chair, PCA Board of Directors.

The CEO transition comes three years after the PCA-Coaching Corps merger, which brought together the two leading organizations with complementary expertise, networks, and strategies.

“I leave PCA feeling very proud of the impact we have made over the last three years and the solid foundation we have laid for continued growth and success,” said Janet Carter, PCA’s current CEO. “I know there is no one more experienced, or passionate and dedicated to our mission, than Jason to lead PCA in this next phase of growth and impact and to leverage the exciting opportunities before us.”

Carter will stay on with PCA as a strategic advisor through April of this year.