Briskin New Hibbett CEO

BIRMINGHAM, ALABAMA (February 10, 2025) – Jared Briskin has added the CEO title at Hibbett to his responsibilities as president, according to a post on LinkedIn and a story in SGB Media. Briskin, who has been with Hibbett for 27 years, will replace Mike Longo in both positions.

Briskin was promoted from COO to President in September 2024, approximately one month after Hibbett was acquired by international sports retailer JD Sports. Briskin had been Hibbett’s executive vice president of merchandising since September 2021 and started with the company as a buyer of college apparel in April 1988.

Hibbett was founded in 1945 as Dixie Supply Company by Rufus Hibbett. The company grew to 1,169 stores in the United States as of last summer.

Hibbett is a long-time member of NSGA.