Richardson Names Industry Veteran Krakow as SVP of Sales

SPRINGFIELD, OREGON (February 12, 2025) – Richardson announced the addition of Jason Krakow as its new Senior Vice President of Sales.

Krakow brings more than 30 years of sales leadership experience in the headwear and sports apparel industries and will lead all sales efforts across the diverse markets and distribution channels Richardson serves. He will work closely with the company’s Sales Directors and management team to expand the business and uphold Richardson’s commitment to delivering quality in every stitch to its customers and brand fans.

“We are thrilled to welcome Jason to the Richardson family,” said Kelly Richardson, President and CEO of Richardson. “His extensive experience and proven leadership in headwear and apparel sales make him a perfect fit for our team as we continue to grow our business and deliver unmatched products and service to our customers.”

Krakow began his career with Gear For Sports, where he spent 13 years in sales management, sourcing, and product development roles, including serving as Vice President for Resort, Golf, and Special Markets. In 2004, Krakow joined Design Resources, Inc. in Kansas City, where he successfully led and managed the Caps Direct and DRI-DUCK businesses, most recently serving as President of both companies.

^{Photo: Jason Krakow}

“I’m delighted to join Richardson, a company I’ve long admired for its absolute commitment to quality, innovation, and service,” said Krakow. “Richardson’s strong brand appeal across key markets is impressive, and I’m eager to contribute my experience to this talented team. I’m confident that together, we will continue to serve our customers and drive growth in the years ahead.”

Richardson is a member and supporter of NSGA.