Premier League Enters Soccer Ball Deal with PUMA

LONDON, ENGLAND (March 17, 2025) – The Premier League and global sports company PUMA announced an official partnership for PUMA to become the Official Ball Supplier of the Premier League, starting this summer with the 2025-26 season. The partnership includes match balls at all League matchups.

Through this partnership, PUMA will also support across multiple initiatives, from community-based football programs that nurture grassroots talent to high-impact marketing campaigns and events like the Premier League Summer Series, which will be hosted in the United States in July.

The Premier League is broadcast to 900 million homes in 189 countries. With the competition’s vast global reach and PUMA’s commitment to performance and innovation, this collaboration is poised to drive both brand awareness and engagement, delivering premium experiences for fans, athletes, and communities alike, according to the Premier League news release.

PUMA already holds a significant presence in the Premier League through its official partnership with Manchester City, the League’s current champions. In addition, several top Premier League players, including Kai Havertz (Arsenal), James Maddison (Tottenham Hotspur), Harry Maguire (Manchester United), Jordan Pickford (Everton) and Marc Cucurella (Chelsea) are part of PUMA’s growing roster of elite athletes. 

“We are delighted to be welcoming PUMA as the Official Ball Supplier of the Premier League. PUMA has a proud history of involvement in football over many years and we look forward to seeing the new ball used at all our matches from this summer onwards,” said Richard Masters, Chief Executive of the Premier League. “Their global reach and commitment to excellence align with our values, and we are excited to work together on a range of projects to drive forward the incredible work taking place in communities and inspire fans worldwide.”

Arne Freundt, Chief Executive Officer at PUMA, said: “The agreement with the Premier League, the most-watched football league in the world, is an important step in PUMA’s brand elevation strategy. We look forward to bringing our performance technology to the forefront of the game and connecting with the many fans worldwide. With PUMA’s ball at the centre of attention during every match in this incredible league, we will create unforgettable moments for players and fans alike.”