DICK’s Continues WNBA Partnership

PITTSBURGH, PENNSYLVANIA (July 1, 2025) – DICK’S Sporting Goods and the Women’s National Basketball Association (WNBA) announced a multi-year extension of their partnership, which originally began in Fall 2021. Through this renewed agreement, DICK’S will continue as the Official Sporting Goods Retailer and an Official Marketing Partner of the WNBA through the 2028 season. Additionally, DICK’S will remain the Official Sporting Goods Retailer of the Chicago Sky and Minnesota Lynx.

Starting this season, DICK’S is also a partner of the Jr. WNBA, the WNBA’s initiative dedicated to inspiring girls to play basketball in a positive and healthy way and to learn and grow beyond the game. DICK’S will have access to host local youth programming onsite at Jr. WNBA events. Also, new to this deal is GameChanger, a DICK’S Sporting Goods company and youth sports mobile platform, which is joining as an Official Marketing Partner of the WNBA, and a Proud Partner of the Jr. WNBA. Through GameChanger, youth players, coaches and families will benefit from enhanced access to live streaming, scheduling, communications and scorekeeping for youth basketball games.

“We’re proud to have been a WNBA partner for the last three years and are so thrilled to extend our partnership with the league for another four seasons,” said Emily Silver, Chief Marketing and Athlete Experience Officer at DICK’S Sporting Goods. “For a long time, we’ve known that investing in women’s sports is smart business, and we look forward to continuing to find ways to show-up for fans, new and old, and build powerful moments that support the league and its players for years to come.”

“This partnership renewal with DICK’S Sporting Goods reflects our shared commitment to growing the game at every level,” said WNBA Chief Growth Officer Colie Edison. “DICK’S plays an essential role in advancing our league’s value of community by giving fans everywhere greater access to express their fandom. From investing in our franchises to empowering young athletes, DICK’S continues to be a vital partner in our efforts to elevate women’s basketball and inspire the next generation.”