Amer Sports Appoints Carrie Ask as President and CEO of Wilson

CHICAGO, ILLINOIS (February 24, 2026) –Carrie Ask has been appointed President & CEO of Wilson Sporting Goods, and a member of the Amer Sports Executive Committee, effective March 1, 2026.

Carrie Ask is a proven global-brand CEO and C-suite executive within the apparel, retail, sports, and outdoor industry. She is recognized for building and empowering high-performing global teams and for transforming consumer experience and financial performance at fast-growing global companies including Nike, Levi Strauss, and most recently as CEO of Helly Hansen. Carrie began her career as an officer in the United States Navy, serving both in the US and abroad.

“We are excited to welcome Carrie to the Wilson and Amer Sports team. Carrie brings a great mix of experiences that will be instrumental for Wilson’s growth strategy. This includes global-brand leadership experience, direct-to-consumer transformation and wholesale experience, along with deep experience in both the US and global markets. With Carrie’s leadership, I am confident that Wilson can reach the next level,” said James Zheng, CEO of Amer Sports.

“It is with humility and great excitement that I join the Wilson and Amer Sports teams,” Ask said. “Wilson is an iconic and truly inspiring brand representing the pinnacle of sports, performance, and team spirit. I look forward to partnering with the entire team to further accelerate the track record of success and build new capabilities to lead the company to the next phase of growth.”

Andrew Page, who has served as interim President & CEO of Wilson alongside his role as Amer Sports CFO since September 2025, will now continue as Group CFO, driving Amer Sports’ growth agenda. “We sincerely thank Andrew for his strong leadership and for stepping into the Interim Wilson President & CEO role on top of his responsibilities as CFO,” says James Zheng.

Wilson is a member of NSGA. Chris Considine, Jim Baugh, L.B. Icely and Fred Bowman of Wilson are members of the Sporting Goods Industry Hall of Fame.