Saucony Names Kula New CMO

ROCKFORD, MICHIGAN (May 12, 2026) – Saucony named Wendy Kula as chief marketing officer. Kula, who was a women’s brand marketing leader at Nike, will direct Saucony’s global marketing organization and shape how the brand shows up across performance running, lifestyle, and culture as it continues to deepen its connection with runners worldwide.

Kula joins Saucony with more than two decades of experience building influential sport and consumer brands through consumer-led strategy and modern marketing. Most recently, she served as vice president of women’s brand marketing, North America, at Nike, where she led campaigns across sport, running and training that helped inspire a new generation of athletes while supporting meaningful business growth.

“Wendy is a modern brand leader who understands how to build relevance with today’s runner while honoring what makes a performance brand credible,” said Rob Griffiths, President of Saucony. “She brings a strong point of view on culture, community, and storytelling, along with the ability to translate insight into action. Her leadership will be instrumental as we continue to evolve Saucony while staying rooted in running.”

Kula will oversee Saucony’s global brand marketing, digital marketing, creative and go-to-market strategy. She will partner closely with product, sales and direct-to-consumer teams to strengthen brand clarity, elevate storytelling and support growth across key performance and lifestyle franchises.

Kula also held senior marketing roles at Aerie and MISSION, where she helped build brand relevance through inclusive storytelling and community engagement. A former Stanford University lacrosse player, she brings a lifelong connection to sport and movement.