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ROSEVILLE, CALIFORNIA (August 3, 2026) — Former sporting goods industry executive Craig Levra became President and Chief Executive Officer of PRIDE Industries, a national nonprofit leader in creating employment opportunities for people with disabilities, on April 6 after an extensive six-month nationwide executive search.
Levra was Chairperson and CEO of Sport Chalet, a publicly traded specialty retailer with $400 million in annual revenue. During his tenure, he doubled the size of the company, led award‑winning retail innovation and executed complex acquisition and integration strategies. Earlier in his career, he held leadership roles at The Sports Authority, Inc., the first sports retailer to surpass $1 billion in annual revenue and go public on the New York Stock Exchange.
Levra succeeded Interim CEO Bob Olsen.
“Craig’s passion for mission, paired with his proven ability to build and scale successful organizations, truly sets him apart,” said Olsen. “He understands that strong financial performance and meaningful social impact are not mutually exclusive—they reinforce one another. That mindset aligns perfectly with who we are and where PRIDE Industries is headed.”
Levra also brings a distinctive blend of mission‑driven leadership and large‑scale business expertise, positioning him to lead PRIDE Industries through its next phase of growth and impact. He joined the organization from Goodwill Southern California, where he most recently served as Executive Vice President and Chief Operating Officer for one of the largest Goodwill organizations in the country.
“PRIDE Industries shows what’s possible when mission and business excellence come together,” Levra said. “I’m honored to join this remarkable organization and excited to help build on its national impact.”
At Goodwill Southern California, Levra worked closely with the CEO to refocus the organization on its mission and vision while modernizing strategy and go-to market execution. Under his leadership, the operating group shifted its focus to profitability, delivering record breaking EBITDA results while expanding mission impact. Levra was also a founding member of GoodwillFinds.com, collaborating with leaders from six of the nation’s largest Goodwill organizations to launch the online platform. He then led the pivot to eBay, establishing Goodwill Southern California as a top seller on the platform.
Throughout his career, Levra has demonstrated deep experience in operational transformation, stakeholder engagement, customer experience and servant leadership. At Goodwill SoCal, he was responsible for delivering EBITDA and providing employment opportunities for five key groups: people with unique skills and abilities, justice-involved, at-risk youth, those without homes, and veterans.
Levra holds an MBA from the University of Kansas and a Certificate in Public Company Governance from the University of California, Irvine. He currently serves on multiple boards and in business advisory roles, including as a board member of Virco Mfg. Corporation and the Los Angeles Sports and Entertainment Commission.
PRIDE Industries was founded in 1966 with the mission to create employment for people with disabilities. PRIDE Industries provides facilities operations and maintenance services, packaging and fulfillment services and placement services to private and public organizations nationwide. It delivers business excellence with a positive social impact and through personalized employment services, helps individuals realize their true potential and lead more independent lives.
