PUMA Appoints Arens as Chief Commercial Officer

HERZOGENAURCH, GERMANY (October 22, 2026) – The Supervisory Board of PUMA SE appointed Arne Arens as the new Chief Commercial Officer (CCO) and member of the Management Board, effective November 15, 2026. Arens will be responsible for PUMA’s global commercial organization and marketplace strategy, overseeing the company’s sales activities across all channels and markets worldwide. 

Arens joins PUMA with more than 25 years of international leadership experience in the sporting goods and outdoor industries. During his career, he held senior commercial, brand and general management positions at Nike, The North Face and Boardriders. Before joining PUMA, he headed apparel technology company Unspun as CEO.

“Arne’s unique skillset combines commercial expertise, consumer insights and brand leadership. He has a proven track record in building brands and working with wholesale partners to drive commercial execution, while staying on top of what consumers expect,” said Arthur Hoeld, CEO of PUMA SE. “His extensive international experience, leadership capabilities and passion for sport make him the ideal addition to PUMA as we execute our strategy and deliver on our ambition to make PUMA a Top 3 Global Sports Brand.”

“With its great heritage and a brand known across the globe, PUMA holds a unique position in the sporting goods industry and has a tremendous opportunity in the global market,” Arens said. ”I look forward to working with our teams and retail partners to unlock these opportunities and connect PUMA with consumers around the globe.”

Arens holds an MBA from Northwestern University’s Kellogg School of Management and a Bachelor’s degree in Communication Science and Business Administration from the University of Amsterdam.

PUMA’s Management Board will consist of Arthur Hoeld (CEO), Mark Langer (CFO), Maria Valdes (Chief Brand Officer), Andreas Hubert (Chief Operating Officer) and Arens (CCO) as of November 15, 2026.