Marucci and Victus Brands to Become Official Bats of Major League Baseball

BATON ROUGE, LOUISIANA (June 7, 2024) – Marucci Sports LLC, a wholly owned subsidiary of Fox Factory Holding Corp., announced it has entered into a license agreement with Major League Baseball (MLB) for its Marucci and Victus brands to exclusively be the Official Bats of MLB. In addition, the agreement provides for the exclusive rights to use MLB trademarks in connection with Marucci’s Smart Bat products featuring the embedded Diamond Kinetics bat sensor. The exclusive license will begin on January 1, 2025, and continue until December 31, 2028.

This agreement with MLB exemplifies the leadership position of Marucci and Victus brands as the premier bat choices worldwide, as they are the top two most-used bats among MLB players and have long been part of the MLB landscape, according to a news release.

Another brand in Marucci Sports’ portfolio, Lizard Skins, is currently the Official Bat Grip of MLB.

“The combined force of Marucci, Victus, and Lizard Skins continues to build an all-star roster dedicated to delivering top-tier equipment to players at all levels of the game,” the news release said.

Marucci expects to release more information later in the year through a joint announcement with MLB.