In July 2013, the National Sporting Goods Association (NSGA), its specialty hockey division, the Hockey Dealers Association (HDA), and the Sports Distributors of Canada (SDC) launched a unique collaboration which will allow NSGA and HDA member retailers and team dealers access to the group buying power of SDC’s members for the purchase of ice hockey equipment. The U.S. group has grown to more than 40 owners with 74 locations as of early 2023.
SDC is extending its vast hockey expertise and buying strength to approved NSGA and HDA members. NSGA and HDA will participate in all levels of SDC’s hockey business, including their annual hockey show in Canada, buying programs, special makeup offerings and the S-Hockey collection, SDC’s own in-house brand of gear, as well as have representation on the SDC Hockey Committee. Some members of the collaboration have been taking advantage of its benefits since it started!