Academy Sports + Outdoors Launches New Tiered Rewards and Enhanced Loyalty Program

KATY, TEXAS (March 20, 2026) – Academy Sports + Outdoors (Academy) announced the national rollout of the new myAcademy Rewards Mastercard^® Credit Card and enhanced myAcademy Rewards program, part of a reimagined payments and loyalty portfolio developed in partnership with Bread Financial. The refreshed myAcademy Rewards program delivers value to every member whether they shop in-store, online, or on the Academy app.

“At Academy, we believe fun should be for all, regardless of your budget,” said Chad Fox, Executive Vice President and Chief Customer Officer at Academy Sports + Outdoors. “This year, we’re doubling down on that promise with the relaunch of myAcademy Rewards, a loyalty program rebuilt for our customers, the Always Game Family. These are families who work hard, play harder, and live for the moments that bring them closer together. Our goal is to help fuel those moments with great gear at great prices, without straining budgets.”

Academy is reenvisioning loyalty by placing the new myAcademy Rewards Mastercard^® at the center of the program, transforming the card into the primary way members earn rewards for their everyday purchases. Cardholders earn 5% off every day at Academy and an unlimited 2% in rewards on everyday purchases, with rewards deposited directly into their myAcademy Rewards account on Academy.com or in the Academy app.

“This revamped program was thoughtfully designed to empower families with a rich value proposition, reflecting how they live and what they need to have more fun outdoors, whether that’s gear for weekend adventures, playing sports or everyday needs,” said Val Greer, Executive Vice President and Chief Commercial Officer at Bread Financial, a tech-forward financial services company providing simple, personalized payment, lending and saving solutions.

Academy has also upgraded its entire digital ecosystem to help deliver value, making it easier for members to sign up, track progress, view rewards, and redeem online, in-app, or in-store.

This program was rebuilt with the Always Game Family in mind because they deserve to feel valued, appreciated, and rewarded for every hard‑earned dollar they spend. At Academy, we’re making sure families never have to choose between making memories and the responsibilities they carry.

Learn more at https://www.academy.com/myacademy-rewards.

Academy Sports + Outdoors is a member of NSGA.