Adidas Enters Safety Footwear Category

HERZOGENAURACH, GERMANY (October 8, 2025) – GLO Brands B.V. and adidas announced a long-term partnership that reflects their shared ambition to enter the safety footwear category. Adidas in partnership with GLO, a business unit of Bunzl plc dedicated to delivering high-quality personal protective equipment (PPE) and safety solutions to global markets, introduces adidas pro work – a new line of products designed for construction, maintenance and logistics.

The adidas pro work high-performance safety footwear line is designed to support working professionals who perform under pressure in the toughest environments. This line combines functional protection with comfort and aesthetics, ensuring professionals don’t have to compromise on style or safety.

“Partnering with GLO ensures category leading safety expertise, global reach, and responsible sourcing,” said Lauren Mooney, general manager of GLO. “As a business unit of Bunzl plc, GLO translates adidas’ design vision into specialist footwear backed by rigorous supply chain standards. adidas and GLO together are suited to bring to market best-in-class safety shoes – where uncompromising protection meets unique adidas style.”

The first models are expected to debut in the second quarter of 2026 through select distribution partners and channels.

Distributors and wholesalers interested in partnering on the launch are invited to contact sales@glolicensing.com or register interest at www.glolicensing.com. A new online destination for adidas pro work products went live October 8 at www.adidasprowork.com