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Augusta Sportswear Brands Announces Launch of Freestyle Sublimation

Corporate • November 25, 2019

AUGUSTA, GEORGIA (November 25, 2019) — Augusta Sportswear Brands, a leader in sports apparel, uniforms and accessories, announced the launch of its new sublimation design platform, FreeStyle Sublimation

Creating sublimated apparel and uniforms in a typical sublimation builder can be a time-consuming and cumbersome process. That’s because most sublimation builders are behind the times, requiring a seemingly endless series of clicks, with a confusing design flow, and lack in-visual quality of the finished product. Customers also are frustrated with the lack of a mobile-friendly design process seamless enough so they can design and complete orders on the go.  

FreeStyle Sublimation differentiates itself from other sublimation options in the industry through its sophisticated, yet simple, interface. Users are able to design custom apparel via desktop or mobile devices at game-changing speed across all four brands (Augusta Sportswear, Holloway and High Five, with Russell Athletic available in January 2020).

The FreeStyle Sublimation mobile interface gives users a bold 3D – 360-degree garment view with more than 1,000 design options. A user can create a custom design within seconds. Whether on a desktop, tablet or mobile device, the sublimation design process requires just a handful of simple steps from start to finish. Users can go back and forth and make changes, saving and sharing at any time. They can also review their designs, add rosters and place orders, all from their fingertips on a tablet or smart phone. 

“We left no stone unturned in creatively actualizing a fast, easy-to-use breakthrough design tool that makes creating sublimated garments an enjoyable process,” said Brad Sullivan, Vice President of Custom Solutions at Augusta Sportswear Brands. “FreeStyle Sublimation is like nothing else in the market. We believe it’s a game-changer for us and our customers as we continue to invest in technology that makes it easier for our customers to get what they need from us quickly.” 

Whether you’re planning on introducing custom sublimated apparel to your product offerings in the near future, or you’ve been selling sublimated garments for years, Augusta Sportswear Brands aspires to make this part of your business as simple, fast (and perhaps even fun) as possible. 


Augusta Sportswear Brands is a leading designer, manufacturer, and marketer of innovative high-performance activewear and spiritwear for teams, coaches, athletes and fans. Together the five brands — Augusta Sportswear, Holloway, Russell Athletic, High Five and Pacific Headwear – combine to form the largest supplier of youth to adult team uniforms in the industry.

Augusta Sportswear Brands is driven by the mission to inspire physically fit lifestyles, healthy families, and connected communities. For more information on Augusta Sportswear Brands, please visit

For inquiries please contact:
Augusta Sportswear Brand
David Goerke, Vice President Marketing: (404) 787-9440 

Source: Augusta Sportswear Brands