Bauer Hockey Partners with TeamSnap

CHICAGO, ILLINOIS (August 7, 2025) – TeamSnap, the leading youth sports management platform, and Bauer Hockey announced a strategic partnership to deliver world-class youth hockey content to TeamSnap’s more than 25 million users. The new Bauer Hockey content hub in the TeamSnap app features free, expert-led resources for players, coaches and families, making youth ice hockey training more accessible than ever.

TeamSnap users now have access to Bauer content covering:

• On-ice drills and performance tips from ice hockey pros to improve performance
• Helpful guidance for new hockey families – welcoming girls and boys to the game and equipping them with the resources and confidence to start the season strong
• Equipment insights and product walkthroughs to help players select the right gear to enhance their game

“This partnership is about more than just content – it’s about growing the game by making world-class training and gear guidance accessible to every hockey family,” said Peter Frintzilas, CEO of TeamSnap. “Bauer’s expertise is a powerful addition to the industry-leading training content already available on TeamSnap, helping us make hockey development more fun, more accessible, and more connected than ever.”

The partnership will culminate in the #SnapToIceChallenge, a community-powered campaign launching in August. Youth players and teams will be invited to showcase their training skills and gear setups using Bauer’s drills – sharing their videos on Instagram or TikTok for a chance to win exclusive Bauer and TeamSnap prizes.

“Bauer is committed to fueling the next generation of players,” said Ricky Hildebrand, Marketing Director at Bauer Hockey. “By teaming up with TeamSnap, we’re able to deliver expert insights, gear guidance, and high-energy training content directly to the hockey families shaping the future of the sport.”

The Bauer content hub is now live for all TeamSnap users, with new videos and #SnapToIceChallenge details launching throughout the summer and fall. To learn more, visit https://www.teamsnap.com/bauer-contest-snap-to-the-ice.