PHILADELPHIA and CHICAGO (December 8, 2020) – The National Lacrosse League® announced it is extending its 2020 partnership with Wilson Sporting Goods®, naming Wilson and its protective equipment and apparel brand EvoShield® as an official supplier of performance driven sports protective gear for the 2021 season. “The National Lacrosse League is proud to continue our partnership … Continued
EXETER, NEW HAMPSHIRE (December 26, 2021) – Hockey is at a crossroads. Too few get a chance to play. Too many feel unwelcome in the sport. Bauer launched a global campaign to change that, showcasing diversity in the game. This next chapter is written in “The Barn,” a place where hockey experiences begin, where diversity is … Continued
EVANSVILLE, INDIANA (January 3, 2022) — Escalade, Inc., a leader in sporting goods and indoor/outdoor recreation equipment, announced the signing of a definitive agreement to purchase the assets of the Brunswick Billiards® business from Life Fitness, LLC, a portfolio company of KPS Capital Partners, LP. Brunswick Billiards is the largest and oldest provider of billiards tables, game tables, and … Continued
NSGA members Gerrells Sports Center (Grand Forks, ND) and The Hockey Shop Source For Sports (Surrey, British Columbia) won Bauer Specialty Retailer of the Year awards.
WHITE PLAINS, NEW YORK (December 8, 2021) – Michael Dowse, the CEO and Executive Director of the United States Tennis Association (USTA), will step down from his post effective March 2022. Dowse was named USTA CEO and Executive Director in October 2019 and assumed his position on January 1, 2020 after six years as president of Wilson … Continued
BEAVERTON, OREGON (December 13, 2021) – NIKE, Inc., acquired RTFKT, a leading brand that leverages cutting edge innovation to deliver next generation collectibles that merge culture and gaming. “This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming and culture,” says John … Continued
Nitro Snowboards and Burton entered a boot licensing partnership to help increase snowboarding participation.
Sport Maska, which owns CCM, acquired Tournament Sports Marketing, which owns Jackson Ultima figure skates.
PRAIRIE DU SAC, WISCONSIN (November 17, 2021) — Mueller Sports Medicine announced an exclusive partnership with Handy Gym™, which is billed as the smallest gym in the world. Handy Gym™ uses unique NASA-engineered flywheel technology to create resistance without the use of heavy, cumbersome weights. You can track your progress via your mobile phone that also includes hundreds of … Continued
VENTURA, CALIFORNIA (December 1, 2021) – Volkswagen Group, Triodos Bank, Scania and Patagonia joined growing calls for a moratorium on the emerging deep-sea mining industry. The world’s second-biggest car manufacturer, a leading ethical bank, a major commercial vehicle manufacturer and sustainable outdoor clothing company have joined other major companies BMW Group, Volvo Group, Samsung SDI, Google … Continued
