Winmark Becomes Resale Partner of Fitness Equipment Manufacturer IMPEX

MINNEAPOLIS, MINNESOTA (June 5, 2024) – Winmark Corporation has entered into a partnership as the Official Resale Partner of IMPEX, the industry leader in fitness manufacturing for more than four decades with brands such as Marcy, Steelbody and Bionic Body.  

Through its more than 290 Play It Again Sports franchised locations, Winmark and IMPEX will partner to extend the life of fitness equipment and provide consumers with a quality retail resale option that’s both focused on circularity and value.

“IMPEX and Marcy are synonymous with home fitness, and we couldn’t be more pleased to partner with these leading brands to provide more people across North America the opportunity to create their own home gyms in an economical and sustainable way,” stated Renae Gaudette, Chief Operating Officer of Winmark.

As the Premier Sustainability Partner of Winmark and Play It Again Sports, IMPEX will be the presenting sponsor of one fitness “Sponsored Buy Drive” per year and will jointly promote co-branded sustainability-focused content that will be distributed on all social channels as well as promoted by Play It Again Sports via local stores, its website, and national PR efforts. 

“We’re excited to partner with Winmark to ensure our long-lasting home gym equipment gets a second life after Impex customers decide to upgrade,” said John Guilbert, Vice President of Sales at Impex, Inc., which was founded in 1982. “Keeping our products in the hands of end users and out of landfills will be a great win for the environment.”

Winmark/Play It Again Sports is a member of the National Sporting Goods Association (NSGA).