Adidas Enters Multi-Year Partnership with Liverpool Football Club
Adidas and Liverpool Football Club agreed to a multi-year partnership that will see the sports brand becoming the club’s official kit partner starting with the 2025-26 season.
“Category: Featured”
Premier League Enters Soccer Ball Deal with PUMA
The Premier League and global sports company PUMA announced an official partnership for PUMA to become the Official Ball Supplier of the Premier League, starting this summer with the 2025-26 season.
STAHLS’ Introduces Groundbreaking New Inks for UltraColor MAX™ DTF
STAHLS’ is revolutionizing Direct to Film (DTF) printing with a new ink upgrade for UltraColor MAX™ DTF transfers, delivering enhanced color vibrancy, improved detail, and exceptional durability.
NSGA Reaffirms Commitment to Support Canadian Sporting Goods Industry
The National Sporting Goods Association (NSGA) represents owners and operators of more than 21,000 retail and dealer storefronts in the United States.
Powerful Speakers, Education Sessions Highlight “Winning Together” at NSGA 2025 Leadership Conference
Dr. Mary Kelly and Ben Zobrist have vastly different backgrounds but exemplify the theme of “Winning Together: The Power of Relationships in Sports & Business” for the NSGA 2025 Leadership Conference.
Lacrosse Unlimited Expands Retail Footprint
Lacrosse Unlimited announced the opening of four new stores just before the scholastic season, expanding its total footprint to 55 locations across 15 states.
Speedo Partners with DMC Fins
Global swimwear brand Speedo has partnered with DMC Fins to launch a brand-new Speedo x DMC Fins collection of high-performance swim fins.
Corporate Transparency Act Reporting Penalties and Fines Will Not be Enforced
Penalties and fines associated with the Beneficial Ownership Information (BOI) reporting rule for the Corporate Transparency Act (CTA), under existing deadlines, will not be enforced, per a release from the U.S. Treasury Department.
Academy Appoints New Chief Information Officer
Academy Sports + Outdoors announced the appointment of Sumit Anand to the role of Executive Vice President and Chief Information Officer.
High School Soccer Uniform Number Clarified in 2025-26 Rules Changes
The National Federation of State High School Associations (NFHS) made a clarification on uniform numbers in high school soccer rules changes for 2025-26 that were recommended by the NFHS Soccer Rules Committee and reviewed and approved by the NFHS Board of Directors.