California Governor Gavin Newsom signed a new bill into law which requires youth tackle football leagues to allow participants to use safety equipment, including soft-shelled add-ons to football helmets.
L2 Brands announced the appointment of John Fryer as Chief Executive Officer, effective September 28, 2026.
The National Association of Intercollegiate Athletics (NAIA) added four new members for the 2027-28 academic year, as Christian Brothers University, Manchester University, Salem University and Yavapai College.
Adobe’s online shopping forecast for the 2026 holiday season, covering the period from Nov. 1 to Dec. 31, 2026, said “Thanksgiving will have the best deals for sporting goods.”
As a part of its ongoing work to promote students’ participation in sports and other activities before entering high school, the National Federation of State High School Associations (NFHS) has produced the Case for Middle School Involvement and Student Participation.
According to the US Census Bureau’s Monthly Retail Trade Report, sales for sporting goods stores during the month of July reached $5.46 billion.
Taivo launched as the new parent company for eight established technology products serving the branded merchandise industry: OrderMyGear, Printavo, Clarity Software, GraphicsFlow, OneSource, SignTracker, Distributor Central and InkSoft.
The National Sporting Goods Association (NSGA) has called on a federal judge to reject the proposed settlement of a merchants’ lawsuit over Visa and Mastercard credit card swipe fees that drive up consumer prices.
PRAIRIE DU SAC, WISCONSIN (September 21, 2026) – Mueller Sports Medicine has announced Samuel “Sam” Bruss, a wrestler from the University of Mary in Bismarck, North Dakota, as the recipient of the 2026 Mueller Sports Medicine REVIVE Award, recognizing collegiate student-athletes who have demonstrated extraordinary resilience in overcoming adversity. Bruss was selected for a journey … Continued
The National Association of Intercollegiate Athletics (NAIA) has signed a three-year partnership with HatLaunch as the Official Championship Hat of the NAIA.