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CCM Hockey Acquires its Base Layer License From its Global Licensing Partner, Icon-Elite Group

Corporate , HDA News • August 23, 2021

MONTREAL, QUEBEC (August 23, 2021) – CCM Hockey announced the acquisition of its worldwide base layer license from its licensing partner Icon-Elite Group Inc., effective September 1, 2021. This transaction will allow CCM Hockey to take on this product category and continue to offer to its customers an ever-broader collection of innovative hockey equipment products.

“This is extremely positive news for CCM Hockey, as the base layer products represent a great opportunity to grow our apparel product offering and provide our research and development expertise in the apparel category to our consumers. I want to warmly thank Icon-Elite Group Inc., and its CEO, Mr. George Nehme and his team for their great partnership and for the opportunities to enhance our business relationship in developing other segments in the future,” said Marrouane Nabih, CEO of CCM Hockey.

“On behalf of Icon-Elite Group Inc., we want to thank Mr. Marrouane Nabih for his vision, understanding and ability to strategically orchestrate this transition, assuring that the efforts set forth by Icon-Elite Group Inc., and manufacturing partner Bulletin continue to provide our retailers with the overall programs and service levels they have always expected of us,” Nehme said.

This base layer licensing partnership was originally created in 2015 to further strengthen the business relationships between CCM Hockey and Icon-Elite Group Inc., along with its manufacturing partner Bulletin. Icon-Elite Group Inc., and Bulletin have an extensive history of expertise in the design and manufacturing knowhow bringing brand awareness to CCM Hockey with their base layer collections.

With customer feedback and CCM Hockey’s continued investment in research and development, we feel it is the best time to bring back in-house the base layer category as part of CCM Hockey’s commitment to deliver the latest innovation and technology to every hockey player from head to toe. CCM Hockey and Icon-Elite Group Inc. are committed to a seamless transition of this product category.